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| How To
Creating a Web Based Business, Advanced Series III
You are
most likely
coming here as a follow up to my advanced series articles on creating
a Web Based Business. Today we are going to cover some
additional advanced tips to enhance your web site.
Now
that you have your ads running nicely, you will need to monitor traffic
that visits your site. A few important factors to keep in mind are as
follows:
- How long does a visitor stay on
your site?
- What percentages of your visitors
browse your site?
- What conversions are you getting
from each landing page?
- Unique visitors versus repeat
visitors
I
want to repeat the cycle that is very important to understand. You want
your keywords to bring visitors to the specific landing page that
highlights what they are looking for. Put your self in their shoes.
Imagine what you would be looking for if you typed a particular keyword
in a search engine such as Google and
give it to them. If they want to look around after that wonderful, but
our goal is to get them to what they want quickly. No one wants to have
to look around
to find what they want. If we see and ad, we want to get
information pertaining to what was in the ad when we click on it.
I
would suggest monitoring your keywords on a regular basis ensuring that
the traffic being brought to your site is relevant. You may need to use
some negative keywords to minimize (PPC) Paid Per Click advertising
cost. For example if you have a keyword called work at home, you could
get traffic from someone typing in assembly work at home. You can
simply put assembly in as a negative keyword and that would prevent
them from being directed to your site and you being charged for the
click. You can easily see the fine-tuning process that needs to
continue on a regular basis.
On a regular basis you
will need to fine-tune the following areas:
- Keywords, adding, removing and
using negative keywords
- (PPC) Paid Per Click, monitor and
keep bids to a minimum
- Conversion rate on campaign ads
- Move best converting programs to
hot spots
- Ensure you have a newsletter so
you can keep track of your visitors
Over the years I have found many
online tools that make this process easier. In the beginning I spent a
lot of time doing this on a regular basis, but either way it was time
well spent.I
hope you have enjoyed my article series on this topic. There
is
so much valuable information that is to be learned. I learn daily when
working with my site, however having owned business before I can tell
you it's worth it. My time spent working has decreased, money increased
and I enjoy life much more. I wish you the best. Just remember it will
take time and effort to build a successful online business.
Series Summary:
Article 1:
The proven system I
found was not expensive, but it continues to
deliver the step-by-step guidance to both understand the process and be
in total control of your future. You can find the results of my
research by Clicking
Here!
Article 2:
There are many good
affiliate programs available on the Internet.
You can find the results of my
research by clicking
here!
Article 3: There are many good
hosts available on the Internet.
You can find the results of my
research by clicking
here!
Article 4: There
are many tools to aid you in developing your website on my affiliates
page to help you. Many are free to use for a period of time! Please click here
and got to the bottom half of the page.
Article 5:As an owner of and
online web site I try to be as efficient with my time as possible. I
have found many top notch tools for finding keywords, submitting
articles, web hosting etc! You will see many of the web
site tools I use by clicking
here!
I
look forward to your feedback
on my web site and the programs you decide to try. Your success and
feedback is very important to me.
This
website Offers you the results of our research!
As
You can see I have highlighted At
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