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| How To
Creating a Web Based Business, Part 2 of
5
You are more than
likely coming here as a follow up to my Part 1 of 5 article on creating
an online business.
Today I'm
going to talk about affiliate selections. When I say
affiliate selections, I am assuming you are wanting to offer a product
or service for other companies, on your site. You will need to identify
those companies.
I would suggest have a good variety of choices for your customers. You
will need to make a different landing page for each group so that when
a customer comes to your site; they will be taken to the product or
service they are looking for.
Remember the goal is to set your web site up so that you are a
middleman offering products and services to the visitors who frequent
your site. You won't have to get involved in the process. Once
they click a link they will be taken directly to the companies web
site. The companies will then pay you a small referral fee for each
sale or lead. Think about how many millions of people you have access
to through the Internet. Amazing isn't it?
Last article we talked about finding a proven system, whereby you are
given a template web site that can be easily modified to accommodate
your products and services. You probably have already thought of some
of the affiliate companies that you would like to offer your visitors.
Here are a few of the criteria I would suggest looking for when
identifying the companies you wish to deal with:
- Identify companies
that you feel, after researching, that have viable products or
service that your visitors well need and want. You can have the best
product in the world, but if no one wants it you're not going to make
any money.
- Check
for any history or feedback from existing customers using forums etc.
- Identify companies that
have a money back guarantee and actually honor that guarantee when
asked. Move them to the top of the list. Protect your customers as much
as possible. They will be loyal and return to your site when they need
something else. Encourage feedback on the companies you offer.
- Check the respective companies
payout record to affiliates.
- How
long have they been in business?
- Ensure that the company offers
step-by-step guidance for the product or service they provide.
- What type of customer support
will your visitors have?
These are just a few of
the many criteria that need to be looked at. When reading forums,
remember not every article has to be positive. Sometimes it's simply
not a good fit for that particular person. Often times good companies
get a bad reputation on forums simply because the person realized they
were going to have to do some work. Nothing is free. Look at how many
positive posts there are to negative posts. I can assure you the
largest of companies have some unhappy customers that have posted
negative things on forums. Look at the big picture.
on the other side there are many scams out there that need to be
avoided if possible. This can be done in part through your research.
You will either need to use a website like mine, but not necessarily
mine, or be prepared to do a lot of research yourself.
Once you have identified the companies you want to offer your visitors
you will then need to add either them to your site with your
appropriate affiliate link so you will get credit for the sales. This
will take a little time, but be patient because you are building the
foundation of your business. It does no good to have an incorrectly
typed link that pays you nothing. Check to ensure that your affiliate
links are tracking properly. In my last article I mentioned
that you can
choose to pay someone else to develop, and maintain your site
or
learn how to do so yourself. I think it's important for you, if
possible, to be able to modify and maintain your site.
There are many good
affiliate programs available on the Internet.
You can find the results of my
research by clicking
here!
Series Summary:
Article 1:
The proven system I found was not expensive, but it continues to
deliver the step-by-step guidance to both understand the process and be
in total control of your future. You can find the results of my
research by Clicking
Here!
Article 2: There are many good
affiliate programs available on the Internet.
You can find the results of my
research by clicking
here!
I
look forward to your feedback
on my web site and the programs you decide to try. Your success and
feedback is very important to me.
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