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| How To
Creating a Web Based Business, Part 4 of
5
You are
most likely
coming here as a follow up to my Part 3 of 5 articles on creating an
online business. I hope you found part (1) one through part
(3) informative. Today I am going
to cover web page layout and design. It's important to always be
working toward your long-term goal of having a presentable, fast
loading web page. Studies have shown that people who will open your
site will mostly see what I call hot zones. To understand
the hot
zone lets draw an imaginary line on your web
page from the
top left hand corner over to the right and then half way
down the page on the left side much like a triangle.
There is
also a hot spot from left to right along the very bottom of the page.
Most of your visitors are going to see these areas only.
These advanced techniques are things that I learned only after a year
of web site design so it should give you a head start on your business.
You may be thinking okay why have the rest of the page if visitors are
only going to look at the hot spots? Well a large percentage will look
there and that will be where you want most of your best converting
offers, but others will spend time looking through your whole site. The
goal is to increase the time they stay on your site, which increases
chances for a conversion into a sale.
The placement of offers on your site will be somewhat dynamic in that
you can monitor and move around the opportunities that you find
converting well. If you see one program located at the bottom of your
page converting at 20% versus another at 1% that is located at
a
hot spots. Change them! It's that simple give the top converting
programs the most exposure. You will more than likely be given a web
site template, especially if you have followed what I did through out
this (5) part series. If you did than you are on the right track to
keeping your site looking organized and presentable. This means making
sure things are lined up properly, spelling is correct and use friendly
colors.
In the next example I'm going to use my web site as a reference so that
you get an idea of what I'm talking about. You can then incorporate
your products and services in the same manner. The point is you need to
keep similar programs on the same web page. For example you will find
by going to my site that I have a Work at Home, Online Paid Surveys,
Moms Jobs, Top10, Home Based Business and a news letter page. Why do I
do that? Well if someone is looking for a home based business they
don't want to have to sift through work at home or survey programs to
find out what they are looking for. The more they have to look the
lower your chances of converting them into a customer will be. They as
I would, under the same circumstances, will get frustrated and move on.
If on the other hand someone is looking for Online Paid Surveys and you
send them to a landing page that has all of your survey opportunities
nicely organized on one page then they will be more likely to either
take action then or book mark your site so they can come back later. We
have all found sites that we really liked the way they were designed
and book marked them for later use.
Okay in summary, you will put your best programs in the hot spots. The
rest of the programs will be nicely organized throughout your site and
you will have multiple landing pages. Make sense? I hope so, because if
you will do it the right way up front you will save yourself more time
and make more money. Well I think we have covered enough for this part. See you in Part (5)
three.
There
are many tools to aid you in developing your website on my affiliates
page to help you. Many are free to use for a period of time! Please click here
and go to the bottom half of the page. Series Summary:
Article 1:
The proven system I found was not expensive, but it continues to
deliver the step-by-step guidance to both understand the process and be
in total control of your future. You can find the results of my
research by Clicking
Here!
Article 2: There are many good
affiliate programs available on the Internet.
You can find the results of my
research by clicking
here!
Article 3: There are many good
hosts available on the Internet.
You can find the results of my
research by clicking
here!
Article 4: There
are many tools to aid you in developing your website on my affiliates
page to help you. Many are free to use for a period of time! Please click here
and got to the bottom half of the page.
I
look forward to your feedback
on my web site and the programs you decide to try. Your success and
feedback is very important to me.
This
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